For free shipping that depends on a customer tag, such as VIP, or on everyone except Wholesale, use RM: Advanced Free Shipping. Shopify’s own free shipping discount can be limited to customer segments, but it still makes every eligible rate free, with no rate, product, state or ZIP rules. RM: Advanced Free Shipping combines a Customer tag condition with the rest of its 17 condition types and with the rates you choose. It is Built for Shopify, rated 5.0 on the Shopify App Store, and costs $9.90 USD every 30 days after a 7-day free trial, billed by Shopify.
The pick, on a real offer
The offer: VIP customers get free Standard shipping on any order. Everyone else gets it on orders of $100 or more. Standard costs $8.00 and Express costs $20.00.
| Customer | Cart | Standard | Express |
|---|---|---|---|
| Signed in, tagged VIP | $40 | $20.00 | |
| Signed in, no VIP tag | $40 | $8.00 | $20.00 |
| Guest | $110 | $20.00 |
In the app, that is two rule groups joined by OR:
- Rule group 1: Customer tag Contains VIP.
- Rule group 2: Cart total Is at least 100.
Then Choose specific rates, Standard, and Free.
Customer tags match customers who are signed in at checkout. A guest has no tags, so a VIP who checks out as a guest qualifies only through the $100 group.
Retail free shipping, wholesale pays
Use Customer tag Does not contain Wholesale, with your threshold. Retail customers and guests qualify. Signed-in wholesale customers pay the normal rate. See free shipping for retail, not wholesale.
“We used this to separate our free shipping for retail customers from our wholesale customers. It works perfectly, super easy to use.” — Joy Lane Farm (US)
How to choose an app for customer-based free shipping
- Tags and segments. A Customer tag condition for signed-in customers, and Shopify customer segments for groups that include guests. RM: Advanced Free Shipping has both.
- First orders, including guests. Under Customers, choose Specific customer segments and “Customers who haven’t purchased”. Shopify matches it by the email or phone number at checkout, so guests count. See free shipping on a first order.
- Returning customers. Customer order count Is at least 1, or 5 for loyal customers, for signed-in customers.
- Rate targeting. VIPs get free Standard, Express stays paid. Look for rates by name, the cheapest rate, or all rates.
- Discount types. Free, Percentage, Fixed Amount Off or Fixed Price, such as 50% off shipping for members.
- AND/OR rules. “VIP, or anyone over $100” in one discount, with rule groups.
- Built for Shopify, a flat plan and 7 languages. One plan at $9.90 USD every 30 days, and an admin in 7 languages.
- Support. Free personalised setup and support 7 days a week from the developer.
What to pair it with
| Job | What to use |
|---|---|
| Free or discounted shipping by customer tag or segment | RM: Advanced Free Shipping |
| Tag customers as VIP or Wholesale | Shopify admin, or the loyalty or wholesale app you already use, as long as the tag lands on the customer’s Shopify profile |
| Tell VIPs about their perk | Your email tool or theme |
Set it up
- Click Create Shipping Discount and choose Automatic discount under Discount method.
- Under Conditions, add Customer tag Contains VIP.
- Open the ⋯ menu on the Conditions card, choose Add rule group, and add Cart total Is at least 100.
- Under Discount setup, choose Shipping, then Choose specific rates, and pick Standard.
- Under Discount value, choose Free, then click Create discount.
- To test, sign in to a test customer account tagged VIP at checkout.
Related
- Free shipping for VIP customers
- Free shipping for retail, not wholesale
- Free shipping on a first order
- Wholesale and B2B stores
- Conditional free shipping
RM: Advanced Free Shipping costs $9.90 USD every 30 days after a 7-day free trial, billed by Shopify. Install it from the Shopify App Store.
